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Buffalo Wild Wings

More March

Campaign, Social Media, Digital Advertising

In celebration of basketball’s biggest month of the year, Buffalo Wild Wings partnered with us to create moremarch.com — a destination where hoops fans choose a month to give up in order to experience More March. By connecting to Facebook, users create their own customized video showing all that would be lost by getting rid of an entire month. Each month not only had its own custom video but also its own custom song tailored to events, holidays, and activities specific to that month.