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Buffalo Wild Wings

Site Redesign

Platform, User Experience Design, Content Strategy, Visual Design

Buffalo Wild Wings offers more than wings, beer, and sports – it's about an experience. Clean and bold, the redesigned buffalowildwings.com communicates the atmosphere, energy, and feeling of being at an actual B-Dubs. The responsive site shows it as it sees it: saucy wings, frosty beers, and an atmosphere where any sports fan would feel at home. Thanks to a simplified user experience, relevant content is never more than two clicks deep. In the mood for the real thing? On every page, the site displays the closest location, whether you're on the couch or on the go.