Today, music videos can be extremely complex. They’re an art form combining music, storytelling, and cinematography, all in a few brief minutes. We teamed up with Southern Cali hip-hop duo King Fantastic to destroy the convention of today’s music videos and, with the use of technology, push them even further. In the video “Lost Art of Killing,” we blended the elements listed above, and added a personalized interactive experience to the mix. The result? The viewer uploads their photo so a 3D face rendering can be inserted into the actual video. The user’s exclusive cameo appears at the absolute pinnacle of the story: the massacre.