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Leap for Loaves Fundraiser

Social Media, Campaign, Applications/Platforms, Philanthropy

Launched for one day only on Leap Day 2012, our “Leap for Loaves” web application used the internal gyroscope of smartphones to measure how high the phone’s owner jumps, adding each measurement to a cumulative total. Once a certain number of feet were jumped, the agency donated an equal dollar amount. This use of technology in tandem with social media helped us reach 163% of our one-day fundraising goal. With Facebook and Twitter as the top two referring sites, “Leap for Loaves” brought in traffic from 28 countries representing 16 different languages, and was featured on the Fast Company homepage.