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Lincoln Center

Site Redesign

Visual Design, User Experience Design, Content Strategy

As the arts entertainment hub of New York City, Lincoln Center needed a fresh new website to appeal to the younger and culturally hip audience. Our goal was to streamline the ticket purchasing process by answering the question “What’s going on at Lincoln Center and how do I get a ticket?” as quickly as possible on the website. This meant the homepage and the calendar were crucial for driving ticket transactions. Endless hours of user experience design and exploration landed us on a virtual art gallery wall for the homepage and a sophisticated yet progressive calendar search functionality. Throughout the site we used a minimalist design that allows the event artwork to shine for itself. In the end, we gave the client a tool that is not only visually stunning, but it also helps position them as the one-stop website for all arts and entertainment in New York City.